Q & A

Local SEO focuses on optimising your online presence to attract more business from relevant local searches. It’s essential because it helps your business appear in search results when potential customers in your area are looking for the services or products you offer. This increases visibility, foot traffic, and ultimately, sales.

Google My Business (GMB) is a critical component of local SEO. It helps your business appear in local search results and on Google Maps. An optimised GMB profile can improve your chances of being featured in the local pack, which is the top three local search results that appear directly below the map on Google.

Citations are online mentions of your business’s name, address, and phone number (NAP) on other websites. These mentions help search engines verify your business’s credibility and relevance in the local area. Consistent and accurate citations across various platforms improve your local search rankings and make it easier for customers to find you.

Encouraging satisfied customers to leave reviews can be as simple as asking them in person or through follow-up emails. Reviews significantly impact local SEO, as search engines consider them a signal of your business’s trustworthiness and popularity. Positive reviews also improve your chances of attracting new customers by building trust.

Local SEO is a long-term strategy, and it typically takes several months to start seeing significant results. However, you may notice improvements in your online visibility and search rankings within a few weeks. The timeline can vary depending on your industry, competition, and the current state of your online presence.

Yes, local SEO can be very effective for businesses with multiple locations. Each location can have its own optimised Google My Business profile, and we can create location-specific content and strategies to ensure that each site ranks well in its respective local searches. This approach helps drive traffic to each of your business locations.

Local SEO specifically targets customers in your geographic area, focusing on optimising your online presence for local searches, Google My Business, and location-based keywords. General SEO, on the other hand, focuses on improving visibility on a broader, often global scale. A local SEO expert understands the nuances of local search algorithms, regional market trends, and the specific needs of local businesses, providing more targeted and effective strategies. Choosing a specialist ensures that your SEO efforts are precisely aligned with your local market, rather than relying on a general approach that may not fully address your unique needs.