About project
Period: May – Sep 2023
Client: Plumber in Wollongong
Subject: How Local SEO Increased Inbound Inquiries by 25%
Vestibulum a luctus est, in fermentum lacus. Sed bibendum convallis sem. Nunc ac hendrerit tortor. Nullam non feugiat quam. Integer id vehicula velit. Curabitur odio lectus.
Our Task Was
A small plumbing business in Wollongong, was struggling to attract local customers online. They approached us to improve their visibility in local search results and increase inbound inquiries.
Process
We implemented a comprehensive local SEO strategy to enhance visibility and attract more local customers for FlowPro Plumbing Services.
- Conducted a local SEO audit to identify areas for improvement.
- Optimised the Google My Business profile, including adding high-quality images, accurate service descriptions, and customer-friendly business hours.
- Implemented local keyword research to identify search terms that potential customers were using.
- Optimised the website’s on-page SEO, including meta descriptions, headers, and location-specific content.
- Built citations across local directories relevant to the plumbing industry.
- Managed and encouraged customer reviews to improve online reputation.
Result
Within six months, our client saw a 35% increase in local search visibility, resulting in a 25% increase in inbound calls and online inquiries. Their Google My Business profile began appearing in the top three local pack results for key plumbing-related searches in Wollongong.
Conclusion
By focusing on improving local SEO and online reputation, we were able to significantly boost The Plumbers’ visibility in their target market. This led to a steady increase in inquiries, helping them grow their customer base and solidify their presence in the Wollongong area.