About project
Period: Feb – Sep 2024
Client: Local Cafe In Melbourne
Subject: Boosting Mid-Week Foot Traffic with Targeted Local SEO
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Our Task Was
a cozy local coffee shop in Melbourne, wanted to increase foot traffic and attract more customers, particularly during the quieter mid-week periods. They needed help standing out in a competitive market filled with similar cafés.
Process
Our focused approach to local SEO helped Bean & Brew Café stand out in Melbourne’s competitive café scene, driving more foot traffic and online orders.
- Performed a local SEO audit and identified underperforming aspects of their online presence.
- Enhanced their Google My Business profile with high-quality images of the café, menu items, and customer experiences.
- Conducted keyword research to target local searches for cafés, coffee, and breakfast spots in Melbourne.
- Created location-based blog content and optimized the website for relevant keywords.
- Built local citations on popular Melbourne food and café directories.
- Managed online reviews and encouraged satisfied customers to leave positive feedback.
Result
Over a six-month period, Bean & Brew Café experienced a 30% increase in mid-week foot traffic and a 20% increase in online orders for takeout. Their Google My Business profile saw a notable increase in views and engagement, particularly for searches related to “best café in Melbourne”.
Conclusion
Through targeted local SEO strategies, we were able to help the Café stand out in a competitive Melbourne market. The increased visibility and improved online reputation directly contributed to a boost in both foot traffic and online orders, helping the café thrive during typically slower periods.